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Australia Launches Anti-Bullying Campaign After Former Child Model Commits Suicide

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The suicide of a 14-year-old girl who was once the face of iconic Australian outback hat maker Akubra has left the nation shocked. Her grieving family has launch a campaign to raise awareness of cyberbullying.

Amy “Dolly” Everett, who at 8 years old was an Akubra model, took her own life last week. Her family said her death came after she was victimized by cyberbullies.

A national anti-bullying campaign has been launched in the wake of Dolly’s death, and thousands have paid tribute on social media under the hashtags #doitfordolly. 

10 percent to 20 percent of children and young people have been cyberbullied. ‘ data-reactid=”29″>According to the National Centre Against Bullying, 1 in 5 Australian children reported being bullied in the past 12 months. The Australian Institute of Family Studies says about 10 percent to 20 percent of children and young people have been cyberbullied. 

In response to a post about Dolly, Australia’s internet safety commissioner, Julie Inam-Grant, said her office is committed to fighting online bullying.  

“This is a global fight and we need to figure out the best strategies to call out abuse and disrespect when we see it and encourage young people to report and seek help,” she said on Twitter. 

“They are not alone – there is a Global alliance of people that want to help support & empower.”


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