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Sennheiser co-CEO: Why we’re betting on AR and VR with 3-D audio

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“I personally don’t believe in mass VR usage because it encapsules yourself — it’s not very social,” Sennheiser told Yahoo Finance at CES 2018 this week. “But AR really takes the best from VR, and it combines it with the social aspect.” ‘ data-reactid=”16″>“I personally don’t believe in mass VR usage because it encapsules yourself — it’s not very social,” Sennheiser told Yahoo Finance at CES 2018 this week. “But AR really takes the best from VR, and it combines it with the social aspect.”

I tried out the 3-D soundbar and Ambeo Smart Headset this week at CES, and while both products seemed to deliver on Sennheiser’s claims, the 3-D soundbar was especially impressive. Setting up the soundbar involves a two-minute calibration process that’s somewhat similar to how sonar works: by sending out soundwaves which eventually bounce back, the soundbar is able to figure out the exact dimensions of the room and create an effective, personalized 3-D audio experience. ‘ data-reactid=”29″>I tried out the 3-D soundbar and Ambeo Smart Headset this week at CES, and while both products seemed to deliver on Sennheiser’s claims, the 3-D soundbar was especially impressive. Setting up the soundbar involves a two-minute calibration process that’s somewhat similar to how sonar works: by sending out soundwaves which eventually bounce back, the soundbar is able to figure out the exact dimensions of the room and create an effective, personalized 3-D audio experience.

The soundbar demo I experienced had me sitting in a living room setting, as a Sennheiser spokesperson played different video clips — a sports game, an ad, among others — while switching back and forth between the soundbar and a multi-speaker home theater set-up for comparison. The 3-D audio piped out by the soundbar wasn’t an exact match for the all-encompassing sound that came from the multi-speaker set-up, but it was pretty close. ‘ data-reactid=”31″>The soundbar demo I experienced had me sitting in a living room setting, as a Sennheiser spokesperson played different video clips — a sports game, an ad, among others — while switching back and forth between the soundbar and a multi-speaker home theater set-up for comparison. The 3-D audio piped out by the soundbar wasn’t an exact match for the all-encompassing sound that came from the multi-speaker set-up, but it was pretty close.

JP Mangalindan is the Chief Tech Correspondent for Yahoo Finance covering the intersection of tech and business. Email story tips and musings to [email protected]. Follow him on Twitter or Facebook.‘ data-reactid=”35″>JP Mangalindan is the Chief Tech Correspondent for Yahoo Finance covering the intersection of tech and business. Email story tips and musings to [email protected]. Follow him on Twitter or Facebook.

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Source: https://finance.yahoo.com/news/sennheiser-ceo-betting-ar-vr-3-d-audio-190244597.html




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